Shopping for Communications: A Timely Small Business Journey

More and more it seems you have to be some sort of “techno-telecom” guru to decipher your communications needs these days.

A few of the terms and buzzwords today are 4G LTE,  Local,  Wi-Fi,  Ethernet,  DSL,  Mobility,  Cloud,  BVoIP,  LD,  Web Hosting,  Data,  Androids,  and Security. There seems to be a new industry “buzz” word just about every other day as technology and communication offerings continually evolve at what seems to be the speed of light.

Now, pile on the multiple service providers who sell all of those “buzz” words; the seemingly endless number of products, services, and bundles associated with each of those “buzz” words; and you can start to get a sense of how overwhelming, and time-consuming, it is for the average small business owner to make sense of it all.

According to John Jansch, the Founder of Duct Tape Marketing:

Time is the most limited resource.

Cost is an issue when it comes to buying products and services, but time is much bigger issue.  Will you save me time?  Will the time-cost to switch be too painful?  Will your sales presentation waste my time?  Small business owners are so time-starved they filter out any message that threatens to rob them of that time.”

Service providers take heed. Time-saving, customized communication solutions are what small businesses desire most when shopping for telecom, and they want them delivered in simple, easy-to-understand terms that they can understand.

A handy reference you might want to consider is AT&T’s Recommendation Tool.  This tool enables small businesses in certain states to quickly and easily learn about and purchase customized communication services.

More and more businesses are looking for useful, practical references like this to help solve the myriad of choices.  Making clear decisions helps you streamline business and focus on what you should do to attract more customers and run your business.

What do you think?  What tools have helped you to sort out choices?  What would you like to see in the future?  We look forward to your comments.
The Networking Exchange Blog Team About NEB Team