What’s your Marketing Strategy? A Website or Social Media?

Today there are so many ways for you to interact with customers today and  it can be overwhelming.  You may be wondering what the right marketing solution is for your business. Should you have a website or is having a presence on social media sites (like Twitter, Facebook or LinkedIn) enough to bring in the sales? Is there such a thing as marketing overload for you and your customers?

In reality, having different online platform options means that you can target different markets, which ultimately can lead to an increase in your client base. I think having a mixture of both platforms is the best of both worlds.  I know it means extra work and some hosting providers offer social media packages to help, but the rewards can be invaluable.

There are many benefits of having a website and social media. Take a look at the list below…

To me, a website is your “home base” where you are in control of what you want to say and present.  People are searching for you! Whereas with social media sites you often operate under their site rules.  It may require additional time and work if you use them as is your only marketing vehicle. In this case, you are searching for people!

While you can gain lots of likes, fans and friends from social media sites, it really comes down to conversions and purchases. I think having both a business website and social media pages as a marketing strategy are the ultimate keys for success.They each provide a unique target market providing you with a wide array of potential customers.

What do you think? What is the proper role of a website vs. A presence on Facebook, LinkedIn and/or Twitter.  How do you market with the mix?  We look forward to your comments.
Jean Hendricks Lead Product Marketing Manager AT&T About Jean